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Tips for Marketing Your Home’s Walkability

Wednesday, July 21, 2010
posted by Chris Gmyr

Many people these days want to save money and time any way they can, especially with gas prices on the rise and people having to save as much as they can because of the rough economic times. This is why many home buyers are now looking for homes that are within walking distance of stores, banks, restaurants, parks, schools, and maybe even their job. Whether or not your house as high or low “Walkability” to a buyer can help determine how fast it might sell and how much it will sell for. Here are some tips to help market your home’s Walkability to buyers.

Ask your real estate agent for advice
As your agent, it is their job to know what buyers are looking for and what they want and need. They will be able to provide you with ideas on how best to market your home and it’s “Walkability” to possible buyers. They are a great first resource.

Take a walk from your home to shops, restaurants, parks and more
There are many websites out there these days that can tell someone how far away something is, but many of the websites do not tell you if the path for walking there with smooth or if there were bumps or construction along the way. If you actually take the walk, you can make a note of these things as you walk and tell possible buyers about it.

Take pictures of the walk
This will show possible buyers how easy the walk was, how the neighborhood looked, how many street signs and crosswalks were available and much more. In this case a picture can really give you as a seller the edge by actually providing a buyer with what they want to see.

Note the noise level and other surroundings and post this when marketing your home
If people are going to be walking to many more places than before, they not only want the walk to be easy but enjoyable as well. If you pay attention and write down the noise level in certain areas, pollution, the scenery and much more, this can help these walks seem more appealing to buyers.

Be specific but do not overdo it
It is important to be specific in your “Walkability” details, but do not over do it by making the buyer read a novel. They will get bored quickly especially when searching online and will move on to something that gives the same information with fewer words.

Many people are trying to stay fit and also care about the environment by using cars less. Also, many people just want shops and restaurants to be as convenient as possible. The more details you have about your home’s “Walkability”, the better it will do on the market now and the future.

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